When buyers (and their agents!) are browsing online real estate listings, professional photos are what grab their attention first, but it's the listing description that really tells the story of the home. Listing descriptions are an essential part of real estate advertising, and a well-written one can help your house stand out from all the other listings in your area. Remember, your real estate listing description won't just show up online — it's what will be used on flyers, social media, open house materials and more. Whether you’re selling your house for sale by owner (FSBO) or want to ensure that your agent has written an effective description for your home, here are the things you need to know about great real estate listing descriptions.